Social Media Executive

Role: Social Media Executive 

Department: Marketing 

Line Manager: Head of Marketing 

Commitment: 12 Hours per week + Event Days 

Role Summary 

The Social Media Executive is responsible for managing Pride in Gloucestershire’s social media platforms, creating engaging content, and fostering an online community. This role ensures consistent messaging, maximising reach, and driving engagement to support the charity’s mission and events. 

Duties 

• Manage Pride in Gloucestershire’s social media platforms, including posting, monitoring, and engagement. 
• Create and schedule engaging, high-quality content, including text, images, and videos. 
• Develop and implement social media campaigns aligned with organisational goals and events. 
• Monitor and respond to comments, messages, and interactions to foster community engagement. 
• Track and analyse social media performance metrics, providing regular reports and suggestions for improvements. 
• Coordinate with the Head of Marketing and other departments to ensure consistent messaging across all platforms. 
• Stay up-to-date with social media trends, tools, and best practices. 
• Support live coverage of events through social media updates, stories, and posts. 

Qualities Needed 

• Strong commitment to the organisation, with excellent judgement and integrity. 
• Proven experience in social media management or digital marketing. 
• Excellent written and verbal communication skills to create engaging content. 
• Creativity and innovation to develop compelling social media campaigns. 
• Organisational skills to manage multiple platforms and campaigns simultaneously. 
• Analytical mindset to interpret performance metrics and inform strategy. 
• Knowledge of social media tools and platforms, such as Hootsuite or Canva. 
• Flexible and adaptable to handle live event coverage and changing priorities. 

General Requirements 

• Be available for approximately 12 hours per week, with additional time during events. 
• Be able to use Microsoft Teams and email communication effectively. 
• Act independently of any other interests and declare any conflict of interests. 
• Not have any convictions for fraud or dishonesty, never to have been made bankrupt, or disqualified from acting as a company director or charity trustee.